Lessons in Circularity: Rethinking Food Systems with UC Berkeley’s MBA Students 

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Dapibuset joined leading Nordic companies and MBA students from UC Berkeley’s Haas School of Business to explore sustainable solutions for transforming the global food system—from smart circular proteins to sustainable packaging. 

A Cross-Industry Conversation on Food Systems 

At the seminar, we were honored to share the stage with fellow sustainability leaders Tetra Pak, The Green Dairy Innovation, and MAX Burgers— each offering valuable insights into how Nordic companies are addressing environmental challenges across the food value chain.  

The program began with opening remarks from Emma Johnson and Hatice Has, researchers at the IIIEE, who framed the session with a look at today’s sustainability challenges and the opportunities for innovation. 

Together with the guest speakers: 

  • Rita Lousa (Corporate Affairs Manager, Tetra Pak) 
  • Catarina Englund (CEO, The Green Dairy Innovation) 
  • Kaj Török (Chief Sustainability Officer, MAX Burgers) 
  • Lidia Garcia Pou (CEO & Co-founder, Dapibuset) 

—we explored how innovation across the value chain can drive meaningful change. From agricultural inputs and protein innovation to packaging and food service, the discussion highlighted the interconnected nature of sustainability and the need for collaborative, systemic approaches. 

Participating alongside other Nordic innovators also reminded us of the strength of regional collaboration and how shared values—like stewardship, transparency, and long-term thinking—can scale globally if we dare to lead boldly. 

We especially appreciated hearing how others in the sector are approaching similar challenges, and we enjoyed the dynamic conversations with the MBA students. The Q&A sparked important dialogue on systems thinking, innovation, and the evolving role of business in shaping a sustainable future. 

The Circular Ingredient Perspective: Rethinking Protein Production at Dapibuset 

For us at Dapibuset, the session reaffirmed a core belief: circularity isn’t just about recycling—it’s about reimagining how value is created, captured, and shared across the entire food ecosystem, from farmer to consumer. 

Our contribution focused on rethinking how protein is produced, valued, and scaled. We don’t need more protein—we need smarter protein systems. 

“Circularity, to me, means responsibility. It’s about taking a hard look at what’s already in the system—the by-products, the overlooked crops, the waste we’ve normalized—and asking: how can we make this enough? Not just technically, but socially and environmentally. It challenges us to rethink value, redesign systems, and move from extraction to regeneration.” – Lidia Garcia Pou (CEO & Co-founder, Dapibuset) 

Fresh potatoes being peeled with a peeler on a rustic wooden board.

Thank you!

This wasn’t just another presentation—it was a meaningful chance to engage with future global leaders on one of the most urgent challenges of our time: rethinking how food systems work. 

The conversations underscored that sustainability won’t be achieved through small improvements, but through bold, systemic transformation. For us, it was a moment to reflect on our role—rethinking protein, reducing waste, and showing that circularity can be a business strategy and a responsibility. 

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